Growth Architecture for Leaders (US/PT)
Growth Architecture is an executive-level training designed for modern GTM leaders who are ready to shift from brute-force growth to engineered systems that compound over time. Built as the next evolution of Revenue Architecture, this course blends strategy, systems thinking, and AI-native design to equip teams with the tools to diagnose, design, and operationalize a modern Growth Machine.
Description
Across four sessions, participants explore real-world case studies, structured models, and actionable planning frameworks — all aimed at helping them achieve long-term, capital-efficient growth. Whether you’re leading Sales, Marketing, RevOps, or CS, this course provides a common language and blueprint to align your team around compounding impact, not just pipeline.
Registration Details
Registration will close 48 hours prior to the course start date. After registration and payment, learners will receive an email confirmation with calendar invitations and additional course details. For registration assistance, please email RevAcademy@winningbydesign.com
Session Agendas
Session 1: How Recurring Revenue Works
- Explore the core drivers of recurring revenue: acquisition, retention, and expansion.
- Compare SaaS-native and AI-native growth strategies and how they influence GTM design.
- Use the Growth, Revenue, and Data Models to visualize how recurring revenue systems perform.
- Simulate growth outcomes using levers like churn, ARPA, onboarding speed, and retention decay.
- Apply scientific thinking to the GTM strategy using scenario analysis and Monte Carlo simulations.
Session 2: How Compound Growth Works
- Diagnose whether a company’s growth is compounding or decaying — and why.
- Quantify GTM Efficiency and Cost of Growth using internal performance data.
- Model and compare the economics of acquisition vs. retention/expansion.
- Design a first-pass growth loop architecture with the right sequence and telemetry.
- Simulate feedback loops and identify the levers that bend the growth curve.
Session 3: Architecting Modern Growth Machines
- Define the components of a Growth Machine: systems, processes, and people.
- Model a standardized data architecture with real-time, cohort-level insights.
- Operationalize frameworks like SPICED into daily GTM processes.
- Identify the evolving role of people as interpreters, coaches, and loop stewards.
- Build a draft Operating Model that drives compounding through structure and cadence.
Session 4: Growth Architecture in Action
- Apply frameworks, diagnostics, and models directly to your own business.
- Run short, practical exercises to test loop architectures, refine system design, and gather peer feedback in real time.
- Turn insight into implementation — diagnosing, designing, and optimizing a live Growth Machine using real or sample data.
- Define roles of people as interpreters, coaches, and governors of compounding systems.
- Leave with a refined Growth Machine blueprint and clear next steps to operationalize compounding growth within your organization.