Skills Course: Storytelling (US/PT)
The Winning by Design Storytelling Skills Course is a 2-hour course designed to increase customer buy-in by telling compelling and memorable stories. You will learn how to share stories to influence customers and help them commit to new opportunities. This short course will elevate your performance and lead to opportunities for new business or expansion.
Description
• 2-hour live training session with a certified Winning by Design Trainer and Coach
• Impact Toolkit containing frameworks and best practices, designed to be taken with you for continued application
This course is designed to equip you with proven and tested techniques needed to improve your prospecting, selling, or expansion efforts and includes a step-by-step guide on how to share a story that resonates with the customer and doesn’t feel like a pitch. This short session will elevate your performance by helping you unlock the connective power of storytelling.
Best For
Customer facing roles, including prospecting, sales or account managers.
Prerequisites
None
Registration Details
Registration will close 48 hours prior to the course start date. After registration and payment, learners will receive an email confirmation with calendar invitations and additional course details. For registration assistance, please email RevAcademy@winningbydesign.com
Session Agendas
The course takes place over one (1) live 2 hour session.
Module 1: Why Stories are Effective and Resonate with Customers
- What good stories do to our brains
- Storytelling Framework - The Simplified Hero’s Journey
- How to customize your story to meet your audience
Module 2: Storytelling in Action
- Aligning stories to customer impact
- Scorecard for what good storytelling looks like
- High Impact Coaching through call reviews
This course covers Winning by Design frameworks, such as our Storytelling Framework, as shown below, and more.
