Intro to SPICED - Micro Course

A short, self-paced, online course designed to help CROs, leadership personnel, champions, and sales enablement leads promote the awareness, understanding, and operationalization of the transformative SPICED framework across their teams.

The SPICED framework is a foundational methodology co-created by Jacco van der Kooij, founder  and Dan Smith, Chief Learning Officer of Winning by Design. Our methodology is a customer first approach that is purposely built for recurring revenue organizations.

All of our Revenue Academy courses are built on the foundation of SPICED, which serves as a fundamental skill set for a customer-centric approach. Customers that adopt SPICED not only witness an improvement in skills and alignment, but also experience results at scale - including a 10% increase in win rate.

This short course overviews SPICED and explores:

• How it can be utilized to align your GTM team.
• How it integrates with your technology.
• The transformative effects of operationalizing it across your teams.

After registration, learners will receive an email confirmation with course details and a link granting access to the online learning material. For registration assistance, please email RevAcademy@winningbydesign.com.

Chapter 1: Overview of SPICED

Chapter 2: Using the SPICED Framework to Unify Your Go-to-Market Team

Chapter 3: Making SPICED Stick in Your Organization