Revenue Architecture for Revenue Leaders (EMEA/CET)
This course is great for Sales, Marketing, and CS executive leadership (CROs, VPs), Directors and Managers in Sales, Marketing, CS Senior Account Executives who are looking ahead to leadership roles.
Description
In the realm of modern recurring revenue businesses, scaling effectively requires a scientific approach to growth. This course will teach you how to architect your revenue for sustainable success. Each session delves into a critical model that drives successful revenue generation, offering you actionable insights and frameworks to apply across Sales, Marketing, Customer Success, and Account Management functions.
By the end of this course, you will have a robust understanding of the key models driving recurring revenue businesses and how to implement them to achieve sustainable growth.
COURSE OUTLINE
• 6 live sessions
• Each session is 1.5 hours of instruction, with an additional 30 minutes for open Q&A
• Delivered via Zoom video conference
• Industry-recognized certification
Session 1: The Revenue Model
Discover the three distinct monetization strategies: ownership, subscription, and consumption. Learn how each strategy operates based on different revenue principles, from upfront payments and periodic subscriptions to usage-based consumption.
Session 2: The Data Model
Explore the data model that spans the entire customer lifecycle. Transform the classic marketing and sales funnel into a holistic framework that emphasizes customer impact from acquisition through long-term engagement.
Session 3: The Mathematical Model
Gain insights into the engineering blueprint of the revenue system. Identify how revenue behaves under various conditions and uncover the sophisticated nature of a recurring revenue engine through mathematical principles.
Session 4: The Operating Model
Learn about the blueprint for scaling your business. This session emphasizes the necessity of standardized data models, a unified language, and a uniform methodology across the entire customer journey to ensure cohesive operations.
Session 5: The Growth Model
Navigate the key stages of growth in a recurring revenue business. This session will guide you along an S-curve, helping you identify critical revenue breakpoints and providing a roadmap for managing growth complexities and preparing for future phase shifts.
Session 6: The GTM Model
Identify how to combine the efforts of all customer-interacting functions, including marketing, sales, and customer success. Explore various go-to-market motions to optimize your customer engagement strategies.
Registration Details
Registration will close 48 hours prior to the course start date. After registration and payment, learners will receive an email confirmation with calendar invitations and additional course details. For registration assistance, please email RevAcademy@winningbydesign.com.