Growth Architecture for Leaders (US/PST)
Growth Architecture is an executive-level training designed for modern GTM leaders who are ready to shift from brute-force growth to engineered systems that compound over time. Built as the next evolution of Revenue Architecture, this course blends strategy, systems thinking, and AI-native design to equip teams with the tools to diagnose, design, and operationalize a modern Growth Machine.
Description
Across three sessions, participants explore real-world case studies, structured models, and actionable planning frameworks — all aimed at helping them achieve long-term, capital-efficient growth. Whether you’re leading Sales, Marketing, RevOps, or CS, this course provides a common language and blueprint to align your team around compounding impact, not just pipeline.
Registration Details
Registration will close 48 hours prior to the course start date. After registration and payment, learners will receive an email confirmation with calendar invitations and additional course details. For registration assistance, please email RevAcademy@winningbydesign.com
Session Agendas
Session 1: How Recurring Revenue Works
- Introduces the foundation of modern growth: treating revenue as a system.
- Explore how high-performing companies align acquisition, retention, and expansion through models like the Revenue Factory and the Bowtie.
- Participants walk away with a map of their revenue streams and the data structures required for scalable, predictable growth.
Session 2: How Compound Growth Works
- Focus on identifying whether a business is compounding or decaying — and how to reverse the trend.
- Learn how modern GTM teams design self-reinforcing loops (viral, expansion, advocacy).
- Conduct a Bowtie Diagnostic and Growth System State Check to identify leaks and redesign motions for efficiency and impact.
- Participants draft a loop architecture tailored to their business context and stage.
Session 3: Architecting Modern Growth Machines
- Bring systems, processes, and people together into one growth operating system.
- Design a standardized data model for real-time visibility and AI-native execution.
- Translate strategy into repeatable action with frameworks like SPICED.
- Define roles of people as interpreters, coaches, and governors of compounding systems.
- Participants leave with a custom Growth Machine blueprint — including cadence, incentives, scorecards, and executive behaviors — ready for implementation.