Essentials in Revenue Architecture (Self-Paced)

• 2.5-hours of asynchronous video and reading content in our Learning Management System (LMS)

This course is designed to equip you with the foundational knowledge necessary for building a sustainable revenue system. Covering six critical models—the Revenue Model, the Data Model, the Mathematical Model, the Operating Model, the Growth Model, and the GTM Model—this course features expert insights from Winning by Design's Lead Architect for Revenue Architecture, Roee Hartuv, and excerpts from Jacco Van Der Kooij’s Revenue Architecture textbook. It will enhance your strategic capabilities and lead to opportunities for business growth. Complete the course and earn a certification in Essentials in Revenue Architecture.

Module 0: Introduction

• Overview of the fundamentals and first principles, and an introduction to models.

Module 1: The Revenue Model

• Core principles of ownership, subscription, and consumption monetization strategies
• Strategies to enhance and balance revenue streams
• Evaluating the impact of each monetization strategy

Module 2: The Data Model

• Expanding the traditional marketing and sales funnel into a comprehensive data model
• Using data to drive strategic decisions

Module 3: The Mathematical Model

• Understanding the structure and dynamics of recurring revenue systems
• Utilizing mathematical principles to model and predict revenue behavior
• Exploring interactions and dependencies within the revenue system

Module 4: The Operating Model

• Designing scalable operations that support growth and efficiency
• Implementing a consistent methodology across departments
• Strategies for aligning teams towards common goals

Module 5: The Growth Model

• Identifying and navigating key stages of growth in a recurring revenue business
• Understanding the S-curve and its implications
• Preparing for future phase shifts with a strategic roadmap

Module 6: The GTM Model

• Coordinating efforts of marketing, sales, and customer success teams
• Exploring various go-to-market motions
• Optimizing customer engagement strategies

Within 30 minutes after registration (typically sooner), learners will receive an email granting access to the online learning material. For registration assistance, please email RevAcademy@winningbydesign.com.